Being in a small team, I was in charge of producing all the visual output for this project. I was also in charge of teaching the new designers on how to produce posts for this project.
I was in charge of overall direction for all social media posts. I also did occasional product shots for some of their new product line, and wrote copy for the social media posts, print ads, and digital ads.
People seeing a dish or a snack in the perfect time, in the perfect season means a sale right away.
I made sure Albergus’ posters and billboards incite the inner cravings of people passing by.
Manipulating photos takes the spot on this project. All it takes is a few hours of pushing pixels and getting creative with Photoshop.
Clean up the original image in the best way possible.
Substitute stock photos for a better presentation of the main product.
Make sure the image looks realistic - and delicious. Finish off with the layout.
Every post goes through intricate detailing and lots of photomanipulation. From choosing stock photos, to recoloring and blending in different images.
Here's a demonstration of how I made the Buko Jello post.
I made sure all of the Facebook posts are inviting enough and actionable enough to generate sales.
Presenting a pleasant food photo in a post is one, but leading users to buy and letting them know where to go is another thing.
